21 Points

For Listing with Century 21, Showcase REALTORS


1. Brand Recognition: Century 21 Real Estate Corporation is the most recognized and trusted Real Estate brand around the world. More people associate the CENTURY 21® System with the sale of their home than any other brand name. Instant trust and recognition translates into more phone calls and walk-in buyers.


2. Top Selling Brokerage: We have been the #1 CENTURY 21® brokerage in Santa Cruz County for over 20 years. You can count on us for professional service and proven dependability. 


3. More for Your Home: Our Bay Area and World Wide marketing programs create more exposure for your home.  This equates to a larger pool of buyers, more offers, and a higher selling price for your property!  80% of home buyers begin shopping for homes on the internet; our cutting edge website uses the latest technology to generate immediate leads. 


4. Quality Agents - Premium Service: CENTURY 21 Showcase, REALTORS® has over 70 full time agents to serve you.  Real Estate is our life, our job and our passion.  We are there for you when you need us! We assist you step by step through the selling process. 


5. Experience: CENTURY 21 Showcase, REALTORS® has been in business for over 24 years.  Our agents have a combined 375 years of real estate experience. Many of our agents have been working for CENTURY 21 Showcase, REALTORS® for over 15 years.  This combined experience and local knowledge enables us to help you achieve optimal results from your real estate experience.


6. Agent Training and Continuing Education: We are committed to offering only the highest level of professional expertise. Our agents complete comprehensive in-house training and an intensive CENTURY 21® System sales training program developed and delivered by Century 21 Real Estate Corporation.  This translates to professional service and a smooth transaction for you.


7. Outstanding Reputation: We have earned our reputation for honest and ethical practices by putting our client’s needs first and by going above and beyond what is expected from a real estate organization.


8. Five Offices to Serve You: With about 85 full time REALTORS living throughout Santa Cruz County, you are never far from us. Our excellent exposure creates a consistent flow of buyers coming in our offices.


9. Strong Alliances: Our affiliations with lenders, contractors, title companies, and other qualified professionals make our sales more efficient, easy to trouble shoot, and will save you money. 


10. Proven Results: J. D. Power “Century 21 Ranks Highest in All Four Segments - Achieves Sweep for Third Consecutive Year”  Read Press Release here


11. Community Relationships: Repeat and referral business is a testimony to our commitment of practicing honesty, integrity, and care in every transaction. For years we have built a trustworthy network of relationships throughout the community. We have sold homes to couples, their friends, their children and their children’s children. 


12. Family of Agents: We have created a family of agents who go out of their way to help each other, which translates into better service for our customers. Many of our agents have worked together for over a decade.


13. 7-Day Service: All our offices are open seven days a week with experienced REALTORS® ready to take action and a friendly, helpful staff answering the phones. This benefits you with service beyond our competitors.


14. Neighborhood Professionals: As your neighborhood professionals, we know important things about our local ordinances, the Santa Cruz County permit process, septic systems, vintage homes, local streets, market data, county and city records, the geology of our beautiful mountains, and the force of our ocean. Using a true neighborhood professional will result in a smoother transaction for you & save you money! 


15. Protecting Your Assets:  Above all else, a REALTOR®’s job is to help protect you from future liability. We take this aspect of our work very seriously. We stand behind the work we do. Every seller has a liability policy after the close of escrow. (Ask for more details).


16. Online Transaction Management: We offer online transaction management that includes digital signatures, for ease peace of mind while traveling anywhere in the world.


17. Support Our Schools: CENTURY 21 Showcase, Realtors® is proud to have founded the CENTURY 21® Showcase Education Association, a non-profit organization dedicated to raising money for our schools.  We live here, we love it, and we are dedicated to helping our community. 


18. CENTURY 21® International Referral Service: With the CENTURY 21® International Referral System, we can find our clients property anywhere in the world through the largest Real Estate Referral System available. We also have an in-house relocation specialist to support your long distance move. We receive referrals from around the globe for buyers looking for homes just like yours!


19. Standard of Care: CENTURY 21 Showcase, REALTORS® strives to continually improve our standard of care. We surpass the state and local education requirements, and exceed our client’s expectations.  We have more Certified Residential Specialists (CRS) than the industry standard.


20. Marketing Team: Our marketing team works to stay on top of the changing advertising techniques and styles. We strive to keep up with technology and methods that are a cut above the competition. This helps us sell over 30% of our own listings and, once again, get you more profit for your property.


21. We love our work! We are delighted to be REALTORS® and we take pride in being the best we can be. Our reputation for fair and honest work ripples through our community like breezes through the California Redwoods.